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directorphotographer

Weronika Ławniczak

Weronika is a cinematic sentimentalist whose distinctive style blends black and white imagery, soft focus, subtle sound design, and sophisticated framing. Rooted in her background in photography, her work is characterized by emotive visual storytelling that often embraces minimalist compositions and visual abstractions. With a deep sensitivity and empathy, she crafts modern, atmospheric commercials that connect emotionally with viewers. Weronika believes great advertising is like small cinema, creating compelling narratives for diverse clients ranging from fashion and pharmaceuticals to social campaigns.

She managed to work for: Durex, O.B., Rossmann, Nivea, Mastercard, Ochnik, Pracuj.pl, Netflix, DHL, Foodsi, National Geographic, H&M, Maspex, Alpro, Biedronka, Lipton, Ketonal, Migea, Bepanthen, Ginkofar, TVN, Your KAYA, Bohoboco, Hexal, Zott.

Represented

Worldwide

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Selected work