MŁODE GŁOWY x BEDOES

How do you make research resonate with young people and their parents, showing them they’re not alone in their mental health struggles? By turning it into a social campaign with multi-brand collaboration. Sponsored by Sizeer as part of their CSR program, the campaign was powered by Bedoes and his label.

We found that teens are more likely to confide in the artists they follow online than in their parents. So we partnered with Bedoes, one of Poland’s biggest rappers, known for openly discussing mental health. To highlight the issue, we introduced a striking metaphor: Bedoes’s head inside a backpack.