Imagine a world where the content you watch is meaningful, thrilling, and one-of-a-kind.

A world shaped by authentic brands and brought to life by fearless, boundary-pushing creators.

At Papaya New Directors, we foster independence, risk-taking, and unexpected voices. We partner with brands ready to face a radically changing world and with creators who craft stories that hit hard and stay with you.

For the past decade, you knew Papaya New Directors as a competition. That’s history. Today, we’re a platform dedicated to creating, supporting, and connecting. We produce films inspired by real people and their passions — from sports and music to social movements. We create social campaigns, music videos, and documentaries. We place brands within the cultural conversation while championing bold new directing talent and non-standard content.

We make work people want to watch.

We either come to you, or you come to us. You could be anyone — a client, an agency, an ngo, a media outlet, or a creator. If you want to work with us, we’ll make it happen.

Why do we approach you? Because we see the potential, and we understand your needs. We know we can create something truly unique together.

Why do you come to us? Because you dig our approach to original content and communication. You know, we’re the only ones who will respond to your brief in a bold, unconventional way.

Short films, narratives, documentaries, experimentals, music videos, social campaigns, branded content, activations—anything non-standard.