Wojciech Barczuk

Wojtek is a director who treats comedy as a craft. He writes and shoots commercials where the joke lands in six seconds and the story holds for six minutes. Before directing full-time he spent seven years building and running a creative agency, so he knows the client side of the table: the brief, the budget and the reason the spot exists. He directs 6s social media campaigns, 30s TVCs and long-form branded content for clients such as Netflix, McDonald’s, Oreo, Canal+, Erste and the European Commission, working with agencies including AKQA, TBWA, Publicis and Grey.